Rethinking the CPA Talent Crisis:
5 Assumptions Holding Us Back
What if the biggest challenges in the CPA profession aren’t just external forces—but outdated assumptions? This report challenges conventional thinking and offers a fresh perspective on how firms, state societies, and professionals can turn obstacles into opportunities.
✅ The Real Story Behind the Declining CPA Pipeline – What’s driving fewer candidates to the profession?
✅  Beyond Technical Expertise – Why soft skills are the missing link in CPA success.
✅     Leadership Gaps & Engagement Challenges – What’s keeping top talent from thriving?
✅     Retention vs. Development – Why firms need to rethink their approach to talent strategy.
✅    Adapting for the Future – How firms and leaders can create a more future-ready profession.
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This guide is for firm partners, state society leaders, and anyone committed to shaping the future of the CPA profession