NICE TO MEET YOU
I'm Bill Hurston
I spent decades mastering the knowledge, or technical, aspects of business. It took me 25 years to finally realize that true, meaningful success depends on something far less tangible: self-awareness and the ability to lead, engage, and adapt.
As a CPA, I witnessed firsthand that technical expertise alone is insufficient. The distinction between average and exceptional professionals lies not in the ability to crunch numbers or master expertise, but in the capacity to lead, communicate, and make sound decisions.
But no one was teaching those skills.
I founded the Soft Skills Academy to provide the CPA industry, other professionals, and small businesses with essential leadership, engagement, and decision-making skills that drive success.
Why I Do This
"The growth and development of people is the
highest calling of leadership." – Harvey Firestone
That belief is at the heart of everything I do at the Soft Skills Academy.
I’ve seen talented professionals struggle for years—not because they lack technical skills, but because they haven’t developed the leadership, communication, and emotional intelligence needed to excel and fulfill their potential.
Firms are losing top talent, and businesses are searching for leaders who can do more than execute tasks. Professionals are stuck and unable to grow because they lack the skills no one ever taught them.
I built the Soft Skills Academy to change that.
"Bill is a proven performer with high personal integrity. He is totally trustworthy. His word is his bond."
Colonel Mike Rogers
United States Army
"Bill helped us during a challenging time in our business. He's a natural at coaching. He was seriously born to do this!"
Patricia Isringhaus
Isringhaus Printing
"I will continue to refer my clients to Bill without hesitation; he is a man of high standards and great character."
Marie Perdue
United Missouri Bank
My Strengths & How I Use Them to Help Others
✅ I ask the right questions. The ones that help leaders and teams see what they’ve been missing.
✅ I simplify complex problems. Leadership, engagement, and performance aren’t just theories but actionable skills.
âś… I help turn setbacks into opportunities. Growth happens when we shift our mindset and take intentional action.
✅ I challenge traditional thinking. The old ways of leading and working aren’t built for today’s challenges—so we must adapt.
âś… I believe in doing hard things. Real growth happens outside of our comfort zones, and I push myself and others to take on meaningful challenges.
âś… I believe in people. I see potential where others see limitations and help individuals develop the confidence and skills to thrive.
The best part? These skills aren’t just for “born leaders.” They can be learned, practiced, and mastered.
What’s Next?
The difference between average and exceptional leaders isn’t technical expertise—it’s soft skills.
If you are ready to develop the leadership and engagement skills in your people that drive success, we should talk. Whether you're a business owner, firm leader, or professional looking to grow or a firm leader investing in your team, the Soft Skills Academy can help.
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